Everyday Life
An introduction to Personal Services & the Lifestyle Economy
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Service
Care, craft and community — explore careers in personal and everyday services.
The service sector is all about people. From hairdressing and skincare to automotive care and animal welfare, these hands-on careers make a real difference to people's daily lives. It is a sector that rewards skill, warmth and dedication — and one that offers a wide range of career paths for people who love working directly with others. In Saudi Arabia, demand for skilled personal service professionals is growing rapidly as the economy diversifies and consumer spending increases under Vision 2030. If you enjoy making people feel good and take pride in your craft, this is the sector for you.
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Arabian Business - LifestyleWebsite +1 more
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Huda BeautyInstagram +2 more
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Vogue BusinessWebsite +1 more
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Forbes LifestyleX
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AllureInstagram +2 more
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GQ Middle EastInstagram +1 more
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Saudi Vision 2030Instagram +2 more
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HuffPost - LifeInstagram
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Business of FashionWebsite
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Harper's Bazaar ArabiaInstagram +1 more
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Luxury Lifestyle MagazineWebsite
Vision 2030
Saudi Vision 2030 is a bold roadmap for the future of Saudi Arabia. With the aim of transforming the...
Article
Who works in the sector
Huda Kattan
Founder of Huda Beauty, one of the world's most successful beauty brands, built from scratch in Dubai into a global retail empire with a presence in stores around the world. One of the most inspiring Saudi-born entrepreneurs of her generation.
Vidal Sassoon
One of the most legendary figures in the history of hairdressing, who built a global brand from his skills as a hairstylist and showed the world that mastery of a personal service can be the foundation of an extraordinary career.
Bobbi Brown
Founder of Bobbi Brown Cosmetics, who started as a makeup artist and built one of the world's most respected beauty brands — proof that a career in personal services can take you anywhere.
Manar Gamil
One of Saudi Arabia's most celebrated makeup artists and beauty creators, known for her bold and vibrant tutorials and her work with high-profile clients at major events including the Joy Awards and Red Sea Film Festival.
Charlotte Tilbury
Celebrity makeup artist turned global beauty entrepreneur, whose Charlotte Tilbury brand has become one of the most loved beauty names in the world. A powerful example of how mastering a personal service skill can build an iconic career.
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