Search Marketing Strategist

Above average salary

Bright outlook

Extensive training needed

What they do:

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

On the job, you would:

Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
Participate in the development or implementation of online marketing strategy.
Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.

This role is designated under the Saudization scheme, meaning it is prioritised for Saudi nationals. Only Saudi citizens are eligible to apply for these positions as part of the national effort to strengthen local employment opportunities.

Knowledge

Business and Management

Administration and Management
Administrative
Economics and Accounting
Sales and Marketing
Customer and Personal Service
Personnel and Human Resources

Manufacturing and Production

Production and Processing

Engineering and Technology

Computers and Electronics
Engineering and Technology
Design

Mathematics and Science

Mathematics
Psychology
Sociology and Anthropology
Geography

Knowledge

Education and Training

Arts and Humanities

English Language

Law and Public Safety

Public Safety and Security
Law and Government

Communications

Telecommunications
Communications and Media

Skills

Content

Reading Comprehension
Active Listening
Writing
Speaking
Mathematics
Science

Process

Critical Thinking
Active Learning
Learning Strategies
Monitoring

Social Skills

Social Perceptiveness
Coordination
Persuasion
Negotiation
Instructing
Service Orientation

Complex Problem Solving Skills

Complex Problem Solving

Technical Skills

Operations Analysis
Technology Design
Equipment Selection
Installation
Programming
Operations Monitoring
Operation and Control
Equipment Maintenance
Troubleshooting
Repairing
Quality Control Analysis

Systems Skills

Judgment and Decision Making
Systems Analysis
Systems Evaluation

Resource Management Skills

Time Management
Management of Financial Resources
Management of Material Resources
Management of Personnel Resources

Abilities

Verbal Abilities

Oral Comprehension
Written Comprehension
Oral Expression
Written Expression

Idea Generation and Reasoning Abilities

Fluency of Ideas
Originality
Problem Sensitivity
Deductive Reasoning
Inductive Reasoning
Information Ordering
Category Flexibility

Quantitative Abilities

Mathematical Reasoning
Number Facility

Memory

Memorization

Perceptual Abilities

Speed of Closure
Flexibility of Closure
Perceptual Speed

Spatial Abilities

Visualization

Attentiveness

Selective Attention
Time Sharing

Fine Manipulative Abilities

Finger Dexterity

Visual Abilities

Near Vision
Far Vision
Visual Color Discrimination

Auditory and Speech Abilities

Hearing Sensitivity
Auditory Attention
Speech Recognition
Speech Clarity

Salary

New workersAverageExperienced

SAR
157,763/yr

SAR
0/yr

SAR
542,288/yr

New workers start around SAR 157,763. Normal pay is SAR 288,563 per year. Highly experienced workers can earn up to SAR 542,288.

Training for this role

Job Zone Four: Considerable Preparation Needed

ExperienceOver 1 year, up to and including 2 years

Training

On-siteUp to and including 1 month
On-the-jobAnything beyond short demonstration, up to and including 1 month

Find an institution

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What they do:

On the job, you would:

Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
Participate in the development or implementation of online marketing strategy.
Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.

Knowledge

Business and Management

Administration and Management
Administrative
Economics and Accounting
Sales and Marketing
Customer and Personal Service
Personnel and Human Resources

Manufacturing and Production

Production and Processing

Engineering and Technology

Computers and Electronics
Engineering and Technology
Design

Mathematics and Science

Mathematics
Psychology
Sociology and Anthropology
Geography

Knowledge

Education and Training

Arts and Humanities

English Language

Law and Public Safety

Public Safety and Security
Law and Government

Communications

Telecommunications
Communications and Media

Skills

Content

Reading Comprehension
Active Listening
Writing
Speaking
Mathematics
Science

Process

Critical Thinking
Active Learning
Learning Strategies
Monitoring

Social Skills

Social Perceptiveness
Coordination
Persuasion
Negotiation
Instructing
Service Orientation

Complex Problem Solving Skills

Complex Problem Solving

Technical Skills

Operations Analysis
Technology Design
Equipment Selection
Installation
Programming
Operations Monitoring
Operation and Control
Equipment Maintenance
Troubleshooting
Repairing
Quality Control Analysis

Systems Skills

Judgment and Decision Making
Systems Analysis
Systems Evaluation

Resource Management Skills

Time Management
Management of Financial Resources
Management of Material Resources
Management of Personnel Resources

Abilities

Verbal Abilities

Oral Comprehension
Written Comprehension
Oral Expression
Written Expression

Idea Generation and Reasoning Abilities

Fluency of Ideas
Originality
Problem Sensitivity
Deductive Reasoning
Inductive Reasoning
Information Ordering
Category Flexibility

Quantitative Abilities

Mathematical Reasoning
Number Facility

Memory

Memorization

Perceptual Abilities

Speed of Closure
Flexibility of Closure
Perceptual Speed

Spatial Abilities

Visualization

Attentiveness

Selective Attention
Time Sharing

Fine Manipulative Abilities

Finger Dexterity

Visual Abilities

Near Vision
Far Vision
Visual Color Discrimination

Auditory and Speech Abilities

Hearing Sensitivity
Auditory Attention
Speech Recognition
Speech Clarity

Salary

New workersAverageExperienced

SAR
157,763/yr

SAR
0/yr

SAR
542,288/yr

New workers start around SAR 157,763. Normal pay is SAR 288,563 per year. Highly experienced workers can earn up to SAR 542,288.

Training for this role

Job Zone Four: Considerable Preparation Needed

ExperienceOver 1 year, up to and including 2 years

Training

On-siteUp to and including 1 month
On-the-jobAnything beyond short demonstration, up to and including 1 month

Find an institution

Take our personality quiz to find out which jobs match to your personality.

Personalise your results