Public Relations Specialist

On the job, you would:

• Respond to requests for information from the media or designate an appropriate spokesperson or information source.
• Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
• Post and update content on the company's Web site and social media outlets.
• Write press releases or other media communications to promote clients.
• Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
• Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.