Retail, E-commerce & Wholesale
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Retail, E-commerce & Wholesale

Powering commerce: discover the skills needed for a career in our consumer-driven world.

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Every product you buy has a journey. Retail, e-commerce and wholesale make it happen — from curating trends and managing supply chains to creating the customer experiences that keep people coming back. In Saudi Arabia, the retail and e-commerce sector is booming, with Vision 2030 driving major investment in shopping destinations, digital commerce and homegrown retail brands. Whether you're into fashion, technology, beauty or logistics, this fast-moving industry connects products with people and offers exciting opportunities at every level.

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The Business of Buying and Selling

The Business of Buying and Selling

An introduction to Retail, E-commerce & Wholesale

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Vision 2030

Vision 2030

Saudi Vision 2030 is a bold roadmap for the future of Saudi Arabia. With the aim of transforming the...

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Who works in the sector


Huda Kattan

Huda Kattan

Founder of Huda Beauty, one of the world's most successful beauty brands, built from scratch in Dubai into a global retail empire with a presence in stores around the world. One of the most inspiring Saudi-born entrepreneurs of her generation.

Mohammed Al-Shaya

Mohammed Al-Shaya

Executive Chairman of Alshaya Group, one of the largest and most respected retail franchise operators in the Middle East, responsible for bringing dozens of the world's biggest brands to the region.

Rihanna

Rihanna

Global music icon turned billionaire entrepreneur, whose Fenty Beauty brand revolutionised the beauty industry through bold thinking and fearless leadership.

Tobi Lütke

Tobi Lütke

Co-founder and CEO of Shopify, the platform that has helped millions of people around the world — including thousands of young Saudi entrepreneurs — build and run their own online stores.

Sara Al-Madani

Sara Al-Madani

Entrepreneur and public speaker beloved across the Gulf for her bold, energetic approach to business and her message that ambition has no limits.

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